Four Reasons to Keep Your Display Cases Clean (and everything else too)

The following guest post was contributed by ServiceMaster Commercial Cleaning, a locally owned cleaning franchise in southwest Virginia. 

Are you looking for a quick, easy way to give your business a boost? You’ve taken the time to carefully curate a collection in your display case that’s ready and waiting to be sold, but is your display case looking it’s best? Your Jahabow display case is top of the line and specially made for your store, but if it’s not sparkling clean? You risk losing a sale.

Dust, handling, and everyday grime can have a big impact on the appearance of your display cases and may make your business seem less professional than it truly is.

Hiring a professional cleaning crew to clean your display cases (and your store, for that matter), is a great way to leave shoppers with a positive lasting impression. Chances are, you’ll see an impact on your sales as well.

Here are a few ways that clean display cases can make a difference in your business.

  1. You’ll make a great first impression

You’ve taken the time to ensure that your display cases are customized to suit your precise needs, so make sure the first time your customer encounters them, they will love what they see! It’s easy in the world of retail to get lost in the day-to-day tasks and forget that your customer may be experiencing your store for the first time. A frustrating, or even grimy, experience may have your customer headed for the hills.

Take this example from Business Insider: A once-thriving big box store was dramatically losing sales, and a quick investigation showed why. The store was busy, but no one was buying anything because the store was in disarray. While this is an extreme case, even a few stray dust bunnies or fingerprints won’t go unnoticed by discerning guests.

Instead of leaving guests feeling frustrated and harried, think of their full experience in your store, from the moment they step foot inside. A great first impression starts with a sparkling appearance, whether it be your display case, the windows, or the floor. 

  1. Your displays will improve

Your display cases are an important point of contact between you and your customers. They provide endless opportunities to merchandise in beautiful, creative, and memorable ways.

Much like a store window, you can create unforgettable displays that entice your customers to buy your merchandise. Jahabow can certainly help make the display case itself as special as your business.

Without proper cleaning, your customers may see the fingerprints or grit before they notice your product. A shiny display case is free of distraction and will improve the overall look of your display dramatically.

  1. Chances are, you’ll probably save money in the long run

According to this article on shopping habits of adults in the US, dusty surfaces would negatively impact the opinion of a store for 74% of shoppers, and dirty glass or windows would sour the experience of 68% of shoppers. Your display cases are an opportunity to show your customers how much you care about your business. They will be more likely to spend money in your store simply because it’s clean!

Having a store professionally cleaned is like an investment in your business – the money spent can only help boost sales. It’s like taking your car for a tune-up; your store and your car function better when they are cared for properly. 

  1. Customer trust and confidence will grow

In a world where 94% of 1000 adults polled say they would avoid a business if they discovered a dirty bathroom, having a clean store is absolutely vital to establishing customer trust. This trust is an essential part of creating a relationship in which your customers want to return to your store over and over. Imagine the frustration your customers will experience when they look through glass smudged with who-knows-what.

Having a clean store creates a positive experience for your customers. They will notice the pride you take in your business and they will feel proud to shop there, too. A clean, spotless store is a happy store, and a happy store results in happy customers, who will come back repeatedly. 

Leave it to the experts to keep your store sparkling clean, from the floor all the way up to your tallest display case. Let Jahabow help you create a custom display case as unique and wonderful as your merchandise.